What really caught my attention in this week's chapters, as being something that I had not considered before, was the inability for people to become utterly original and creative by using new media.
We use programs like photoshop, cool edit or various other sound and image editing and processing programs, feeling creative, but in essence we are just applying a series of filters, thus altering the original product. True originality has become extinct nowadays. it is almost never the case that a new form of media or art is created from scratch. It is usually a new combination of pre-existing forms. There is certainly though a lot of variability. The range of options when it comes to using technology to create, is seemingly infinite. Although it is simply a modification of previous signals by applying several filters to it, the result is so fundamentally different sometimes, that we come to think that it is original and in no way related to the source product.