New new media is defined by Paul Levinson as any media that has grown in importance over the last five years and although is known in and out by students and young professionals, it has not caught up with the world of higher education or trickled upwards to board rooms on a large scale. The first half of the books focuses on blogs, YouTube, Wikipedia, Digg, and MySpace. All of these activities are characterized as New new media.
As Marshall McLuhan noted electronic media has turned our world into a ‘global village’. We have interactive participants from across the world who create and interact on a daily basis. Some examples of this that we have discussed in class are the World of Warcraft and Second Life, as well as more consciously used examples such as Facebook and Wikipedia. In every form of new media the consumers are now the publishers. They have the means and drive to create and accomplish a plethora of activities online or in digital form from creating a new Wikipedia page about themselves or a famous person they like, or writing and interacting with other interested people about a topic on a blog.
Media tend to survive if they uniquely satisfy a human communication need. This is why technology such as VCRs and silent movies are no longer mainstream or in many cases not even popular. I feel that one of the most basic communication needs that we humans have is the feeling or need to be heard. New new media fills this void. A personal example of this is my ‘semi’ addiction to the television “Fringe”. Not only do I enjoy watching the latest episodes on Friday night but if I miss an episode I watch it online a few days later. Their blog site has interesting information, trailers from new episodes and an opportunity for ‘people from the other side’ to communicate with each other about the latest episodes or theories as to what will happen next. We have a voice that is found in all of these mediums, able to converse and communicate satisfying our need to connect and socialize from the comfort of our wireless devices.